Home Services·2024Placeholder project

Case Study 03

A fast lead-gen website and tightly managed Google Ads engineered around profitable, high-intent jobs.

Website DesignGoogle Ads
The challenge

Where things stood.

Placeholder — describe the situation before: for a home-services business this is often wasted ad spend on broad clicks and a slow landing experience that let qualified leads slip away.

The strategy

The plan we backed.

Placeholder — outline the plan: a fast, focused landing experience and a rebuilt Google Ads account structured around high-intent search with clean conversion tracking.

The execution

What we designed and built.

01

Fast, conversion-focused landing pages matched to search intent

02

Rebuilt Google Ads account with tight campaign structure

03

Negative-keyword strategy to cut wasted spend

04

Server-side conversion tracking and clear reporting

Wireframe
Design system
Desktop layout
Mobile layout
Ad creative
AI UGC frame
The result

Outcomes that move the business.

Metrics shown as “—” are placeholders. Add real, verified numbers here — leads, conversion rate, load time, search visibility, ROAS or reduced production time.

Increase in qualified leads
Conversion-rate improvement
Faster page load time
Before & after

Drag to compare.

Drag the handle — or use the arrow keys — to compare the old experience with the rebuilt one.

Before
After